“We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. […] Man’s desires must overshadow his needs.” — Paul Mazur (Lehman Bros, ca.1930)
this is interesting to me because the first thing I thought of was not exactly that shifting our culture from needs-based to desire-based was liberating.. The first thing I thought of was Brave New World, and how they used this thinking to bolster consumerism into a powerhouse used to control the masses, who were already created (read: born) to function within the system instead of born into a system they had to learn how to maneuver in. Thoughts?